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The Wait Is Over: KPop Demon Hunters Merch Has Arrived
Mattel has officially entered the KPop Demon Hunters universe, and fans are already losing their minds. The toy giant was announced as an official licensee for the franchise earlier this year, sharing those rights with Hasbro, and now they're finally delivering the goods. The new collection features an impressive lineup of collectible figures that bring the on-screen magic directly into fans' hands.
Meet Your New Collection: The Huntr/x Squad Takes Shape
The centerpiece of this launch is seven detailed collectible figures representing the beloved Huntr/x members. Among the highlights are three interactive singing dolls: Mira, Zoey, and Rumi, each equipped to perform the fan-favorite track "Golden." These aren't your basic action figures. they're designed to capture the energy and personality that made these characters icons. Collectors will also find Saja Boys member Jina represented in his flashy "Soda Pop" performance outfit, complete with all the theatrical details fans know and love.
Sword Accessories and Collector Cards: The Details That Matter
For those who want the full concert experience at home, Mattel is offering Rumi and Mira in their striking "How It's Done" performance ensembles. The set includes the iconic on-stage sword accessory that has become a signature element of their performances. Rounding out the collection are 4-inch vinyl figures paired with collector cards. perfect for both display and trading. This attention to detail shows Mattel understands what makes KPop Demon Hunters special to its dedicated fanbase.
Why This Franchise Is a Smart Bet for Mattel
Let's be real: KPop Demon Hunters has proven it has serious staying power. By securing toy rights alongside Hasbro, Mattel is clearly betting that fans want tangible pieces of this world. The singing dolls and detailed performance outfits suggest the company is targeting older collectors, not just kids. which makes sense given the franchise's crossover appeal. This launch could mark the beginning of a much larger collectibles empire around the property.
How to Get Your Hands on the Collection
The new KPop Demon Hunters merch is available now through major retailers and Mattel's official channels. With seven core figures, vinyl figures, and collector cards, fans have plenty of options to build their perfect collection. Prices vary depending on the figure type, with the interactive singing dolls commanding premium pricing for the added functionality. Whether you're a die-hard collector or just discovering the franchise, this drop offers something for every budget.
