CELEB
A Fresh Face at the Helm
NowThis is bringing in fresh talent to strengthen its West Coast presence. The digital-native news outlet has announced the appointment of Georgie Guinane as the new head of its Los Angeles studio, signaling the company's continued focus on capturing younger audiences through innovative content strategies.
Building Out Original Programming
In this newly created position, Guinane will oversee all original digital series coming out of NowThis' Los Angeles operation. She'll be reporting directly to editor in chief Michael Vito Valentino, which underscores just how central this role is to the company's overall editorial vision.
A Track Record of Success
Guinane arrives from Flighthouse Media, where she spent five years serving as director of content. During her tenure there, she managed creative direction and strategy across the company's owned-and-operated channels while also steering branded integration content across multiple platforms. Her career path includes stops at Jukin Media as a senior producer and Clevver Media as both producer and writer, giving her a well-rounded background in viral content and entertainment media.
Why This Hire Matters
NowThis has built its reputation on reaching Gen Z consumers wherever they consume media. Bringing someone with Guinane's experience in both branded and original content could help the outlet diversify its revenue streams while maintaining the youth-focused journalism that defines its brand. The move also reflects a broader trend in digital media where traditional boundaries between entertainment, news, and branded content continue to blur.
